Back to Funnel

    Direct Mail Concepts

    Four distinct 6x9" postcard designs optimized for your campaign.

    Concept 1: The Urgent Warning

    6" x 9" Landscape
    URGENT NOTICE
    Logo

    RECENT STORMS IN YOUR AREA MAY HAVE DAMAGED YOUR ROOF.

    Most storm damage is invisible from the ground. Your insurance could cover a full replacement, but only if you act before the deadline.

    Claim Your FREE 19-Point Assessment ($199 Value)

    Scan code or call 269-443-7200

    QR
    CODE

    Focuses on urgency and the potential for invisible storm damage. High contrast to grab attention in the mailbox.

    Concept 2: The Value Play

    6" x 9" Landscape
    Logo

    Southwest Michigan's #1

    Trusted Roofing Experts

    A $199 VALUE - YOURS FREE

    Get Your Complete 19-Point Roof Assessment Free.

    • Complete shingle analysis
    • Flashing & sealant check
    • Attic ventilation review
    • Detailed photo report
    QR
    CODE

    SCAN TO CLAIM

    or visit patriotexteriors.com

    Highlights the tangible $199 value they are getting for free. Very clean, structured, and easy to read.

    Concept 3: The Financial Angle

    6" x 9" Landscape
    Roof
    Logo

    Will Insurance Pay For Your New Roof?

    Don't pay out of pocket if you don't have to. We help Southwest Michigan homeowners get fully funded roof replacements through their insurance.

    QR
    CODE

    Find out if you qualify today.

    269-443-7200

    Targets the homeowner's wallet. The idea of getting a new roof paid for by insurance is a massive conversion driver.

    Concept 4: Local Trust

    6" x 9" Landscape
    Logo

    Trusted by 500+ of Your Neighbors in Southwest Michigan.

    "They found storm damage I couldn't see, worked with my insurance, and I got a brand new roof." - Sarah M., Portage

    1
    Scan Code
    2
    Free Inspect
    3
    New Roof
    GAF Master EliteNextdoor

    Book Free Assessment

    patriotexteriors.com

    QR
    CODE

    Relies heavily on social proof, local presence, and certifications to build immediate trust.